About

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Business innovation & Sustainability are a perfect Match.

Hi, I’m Erica. People tell me I’m a great writer. And I want to use my skills for a purpose.

By amplifying the inspiring narratives of businesses that have chosen a sustainable approach, I hope to contribute to the transformation underway to empower businesses with non-financial values.

As social, economic and environmental responsibility goes mainstream, businesses need to communicate the three dimensional significance of their work. I hope to meet this need with a voice as innovative as the businesses I work for.

WHy Sustainability Brand Storytelling?

I didn’t start my business as a freelance writer to follow predictable patterns of success. My experience with sustainable branding is that the rule book hasn’t yet been written. New approaches emerge each day.

The first sign of my achievement is my willingness to carve out this niche. The novel premise of my business, the evolving ideas I engage with and my emerging roster of client work attests to this success. It’s proof that I’ve caught whiff of something significant.

Am I the first to walk down this path? No, not at all. But I hope to contribute by working with startups led by younger entrepreneurs, embracing diverse innovations from developing countries and giving the environment a voice in the conversation, too.

How do you define your business?

I offer freelance content marketing writing services. My customer base consists of purpose-driven businesses. I established myself as a sole proprietor in January of 2019. Finally, as an American expat, I operate out of Istanbul, while paying taxes to the U.S.

This year, I aim to grow my business capabilities and client list, while providing value through daily tweets, weekly blog posts and monthly sustainability challenges.

What’s a purpose-driven business?

The catchphrase “purpose-driven” usually applies to businesses that have a “triple bottom-line” of people, planet and profit. Purpose-driven companies are conscious of the state of the earth and society, recognizing their role of leadership and responsibility.

Principles and standards like fair trade, fair living wages, supply chain ethics, innovation, life cycle analysis, environmental risk analysis, energy efficiency and race and gender equality are often baked into the operational mix in purpose-driven businesses.

This businesses often innovate like a start-up, engage their community like a non-profit and operate like an industry-leader. In short, they take smart risks in order to tackle global problems.  

What’s your mission?

My first aim is to produce high quality writing that gives brands a distinctive voice. An effective brand voice enables businesses to market successfully across channels including search, social and content marketing.

The type of brand stories that make me tick are purpose-driven. I believe there is huge marketing potential of socially responsible branding. And since I’m an ethical consumer myself, I aim to partner with sustainable businesses to engage stakeholders through compelling social impact stories.

My purpose is mainstreaming sustainability.

To meet the demands of purpose-driven marketing, I conduct in-depth research, use strategic marketing practices and craft creative narratives. My work maintains a balance of substance, style and spark.       

How does your work benefit your customers?

My capabilities include the following deliverables:

  • Company blogs or blog posts that build awareness

  • On page SEO writing for websites

  • B2B direct mail marketing that converts leads

  • Informative community-building newsletters

  • Engaging social media campaigns

  • Press releases that sizzle

  • Thought-provoking white papers

I advocate for my clients One. Hundred. Percent. Not only do I take on your purpose as my own, I adapt my writing specifically to your needs.

What is your professional background?

After finishing my Master’s degree in Literature, and experiencing life abroad for a few years, I decided to apply my research and critical thinking skills to sustainability.

I learned about topics like CSR, ESG, UN 2030 SDGs and other related acronyms after working as a freelancer for a website publishing summaries of CSR reports. I quickly saw the potential in this field for lucrative, meaningful work.   

In my previous experience, I’ve worked with academics, a law firm, a produce hub, education firms and a translation agency as a copy-editor, communications coordinator and writer for marketing materials of all types.

I developed the habit of mind to enjoy reading long reports and research as an academic and legal editor. As a result, I’ve become adept at filtering out the significant story-nuggets that impact everyday people from the chaotic noise of the information stream.

Why did you start your own business?

I owe my entrepreneurial spirit to my parents, who operated our family-owned construction corporation for roughly thirty-five years.

My dad taught me to stubbornly follow my own path, take intelligent risks and connect with people from all walks of life. My mom taught me to stuff money in the sock drawer, make efficient use of my time and embrace my creative flair as a fellow “weird woman.”

I’m drawn to emergent sectors of business because these areas require ingenuity and trial and error to succeed. Process matters to me just as much as results. I like to tinker and engage in problem solving. That’s why our greatest global challenge draws me in.  

I see it as a space of opportunity and this keeps me optimistic.

 
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Fun Facts

  • Growing up, my dad owned a small airplane, so we used to fly to remote wilderness areas to go camping.

  • In college, I started out as a piano performance major for my undergrad degree on a full tuition and expenses paid jazz scholarship.

  • I once snuck into a David Lynch presentation on transcendental meditation and got his autograph.  

  • While creating a blog on biodiversity, I honed my skills to convey ethical messages to everyday people.

Topics that matter to me

Biodiversity conservation, clean tech, sustainable investing, sustainable food systems, stopping deforestation, restoring carbon sinks, gender equality, indigenous rights and urban green spaces.

Favorite Sites, Blogs and Podcasts

Mongabay, YaleE360, City Lab, Anthropocene Magazine, Stanford Social Innovation Review, Ethical Corporation, SustainAbility, Futerra Blog, Sustainability Defined and Trash Talking with Eco-Warriors