Tell me about your business
I offer freelance content marketing writing and editing services. My customer base consists of purpose-driven businesses. I recently became a full-time freelancer, operating as a sole proprietor in January of 2019.
I currently live in Istanbul, while my permanent business address and tax home is in the U.S.
This year, I aim to grow my business capabilities and client list, while providing value through daily tweets and my sustainability blog.
What’s a purpose-driven business?
As I mentioned above, my clients are purpose-driven businesses. The catchphrase “purpose-driven” usually applies to businesses that have a “triple bottom-line” of people, planet and profit. Purpose-driven companies are conscious of the state of the earth and society, recognizing their role of leadership and responsibility.
Principles and standards like the circular economy, fair trade, fair living wages, supply chain ethics, innovation, life cycle analysis, environmental risk analysis, energy efficiency and race and gender equality are often baked into the operational mix in purpose-driven businesses.
These businesses often innovate like a start-up, engage their community like a non-profit and operate like an industry-leader. In short, they take smart risks in order to tackle global problems.
What’s your mission?
My purpose is mainstreaming sustainability. How do I achieve this?
My first aim is to produce or facilitate high quality writing that gives brands a distinctive voice as a writer or editor. An effective brand voice enables businesses to market successfully across channels including search, social and content marketing.
Next, I believe there is huge marketing potential of socially responsible branding. Since I’m an ethical consumer myself, I aim to partner with sustainable businesses to engage stakeholders through compelling social impact stories.
To meet the demands of purpose-driven marketing, I conduct in-depth research, use strategic marketing practices and craft creative narratives. My work maintains a balance of substance, style and spark.
Finally, I link my writing to sustainability trends, SEO search strategy and competitive analysis that helps businesses grow and maintain their audiences.
What is your professional background?
In my previous experience, I’ve worked in a variety of communications roles for an international arbitration law firm, a food distribution hub, an educational consulting firm and a translation agency, along with various academics and private individuals as clients. I also hold two Master’s degrees in English: Creative Writing and Literature.
I recently decided to apply my research and critical thinking skills to sustainability. By working with various clients, I learned about topics like CSR, ESG, UN 2030 SDGs and other sustainability acronyms. I quickly saw the potential in this field for lucrative, meaningful work, which is why I now work as a full-time content marketing writer specializing in sustainable brands.
How does your work benefit your customers?
I advocate for my clients One. Hundred. Percent. Not only do I take on their purpose as my own, I adapt my writing specifically to their needs.
Here is a list of the ways my working approach adds value for customers:
When I initiate work with a client, I include an insightful branding questionnaire to link my work to your company’s KPIs, target audience, brand identity and existing marketing strategy.
I offer editorial calendar creation and content strategy services that connect each individual piece of content writing to a larger SEO strategy, marketing plan and superior user experience.
If PR is your weakest area, I have experience with pitching, link-building and syndicated publishing on sites like Medium, which can enhance your overall outreach strategy.
I give guidelines on best practices for making blog posts go the extra mile with on-site SEO, social media promotion and email marketing.
My ongoing research keeps me cognizant of the main sustainability trends, and I often offer suggestions for businesses to hone their messages regarding up and coming innovations.
Why Sustainability Brand Storytelling?
I chose to pursue sustainability as my writing niche for three main reasons:
I’m part of the millennial demographic and we purchase with our values intact. We do our research online, and we look beyond the financial bottom line as the only measure of success or esteem. I believe that marketing needs to respond accordingly.
We are living through a multifaceted climate change and biodiversity loss crisis. On top of this our models of consumption have crowded the oceans with plastic waste. The business sector has a profound responsibility to lead and communicate innovative paths through these issues.
The UN Sustainability Goals for 2030 have set out a profound set of principles to guide the business sector. As these goals are increasingly coordinated through investment, partnerships and policy breakthroughs, I believe there is no better time to build my work around a field that will only continue to gain momentum.
My experience with sustainable branding is that the rule book hasn’t yet been written. New approaches emerge each day.
While some people consider it a blend of the mission-based messaging of non-profits and classic for-profit lead-generating branding, the inherent innovation involved also gives sustainability its edge.
I do NOT feel “doom and gloom” messaging has the power to propel us. That’s why my approach remains well-researched and fact-based without losing a motivating and optimistic tone.
Growing up, my dad owned a small airplane, so we used to fly to remote wilderness areas to go camping.
In college, I started out as a piano performance major for my undergrad degree on a full tuition and expenses paid jazz piano scholarship.
I lived in San Francisco from 2004 to 2014 and that’s where I got exposure to a wide variety of ethical food trends including biodynamic farming, slow food, farm to table, food foraging, cottage industry production and pop-ups, community gardens and food chain politics as an employee of a local food non-profit and as an interested community member.
While creating a blog on biodiversity, I honed my skills to convey ethical messages to everyday people.
Issues that matter to me
Sustainable Food and Food Systems
Sustainable Fashion and Lifestyle
Restoring and Conserving Natural Habitats
Gender and Racial Equality