Work Description: As part of a marketing email series, this email followed a welcome email for interested leads who signed up for the mailing list of a sustainable Peruvian ginger grower and distributor, Mama Pacha Produce. The aim of this assignment was to engage wholesale produce dealers in a series of marketing emails.
B2B Marketing Email
Subject Line: Helpful ginger FAQs to share with your customers
Not everyone is a ginger expert. That’s why we decided to create a cheat sheet to help you respond to customer questions. You can print this out for staff, customers or even your family and friends.
As distributors of the purest organic Peruvian ginger, we at Mama Pacha Produce love to share the benefits of this fascinating rhizome. Be sure to get on our mailing list for pricing updates.
Your Freebie Quick-Reference: Ginger FAQs
Q: How do I select high quality ginger from the market?
A: Choose ginger that has a smooth even texture with a light brown color. It should be firm, plump and dry. Avoid ginger that is wilted or soft. Watch out for punctures or bruises, which can lead to mold. At home, when you peel the ginger, the flesh should be a bright yellow color. A grayish color suggests the ginger is rotten. Organic ginger has the highest quality and flavor.
Q: How should I store ginger?
A: Generally, you can store fresh ginger in a dry place away from sunlight, such as your pantry. Do not remove the skin until you prepare it to cook or eat. To preserve it longer, keep it in an airtight bag or container in the refrigerator or freezer. Ginger should be prepared for the freezer. Peel, wash, and slice the ginger into strips.
Q: How long does ginger stay fresh?
A: Fresh ginger lasts about a week in the pantry, a month in the refrigerator and several months in the freezer.
Don’t forget to share these FAQs with your customers on social media! Find more easy-to-share ginger links and freebies on our Facebook page.
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Q: Does ginger have medicinal properties and health benefits?
A: Yes. In addition to helping with digestion, stomach pain and nausea, it is recommended for fighting the common cold and flu. It contains antioxidant and anti-inflammatory properties that can prevent cancer. People with type 2 diabetes can benefit from ginger. It can also help improve memory and reduce symptoms of Alzheimer’s disease. In addition to improving circulation, it can help with acne and skin aging.
Q: What vitamins and nutrients are found in ginger?
A: Ginger contains potassium, calcium, magnesium, phosphorus, folate, B6, riboflavin, niacin, zinc, vitamin C, protein and choline.
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Q: What are some culinary uses of ginger?
A: Ginger is commonly used to season soups, sauces, curries and sautées in Indian and Asian cuisine. It is popular in side dishes such as chutney, pickled ginger and kimchi. You can add it for flavor to salsas and salad dressings. In Western cooking, ginger is a popular spice used in baking cookies or cake and for brewing spiced wine or tea. You can also infuse many alcoholic or non-alcoholic drinks with fresh ginger including vodka, punch and lemonade.
Q: Can ginger be used in homemade beauty products?
A: Of course! Ginger has many benefits for hair and skin. It reduces aging and scarring, helps with acne, removes split ends, protects dry and brittle hair and stimulates hair growth. You can use fresh ginger directly on the skin or ginger extract for products such as face masks and hair conditioners.
Ready to order a box of our 100% sustainable organic Peruvian ginger?
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Do you have any interesting ginger tips and tricks you’d like to share? We want to hear from you!
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