Mission
To apply effective strategic business messaging, transparency and strong ESG reporting principles for organizations dedicated to pursuing ambitious sustainability targets, policies and programs.
To help sustainable businesses with climate solutions go mainstream with successful content marketing strategies and niche expertise.
Why Choose Erica Eller?
Sustainability expertise
FSA I and II Sustainability Certified (in progress, expected 2024)
GRI Certified Sustainability Professional (2021 Update)
GARP Sustainability and Climate Risk (SCR®) Certified
London Reporting Academy Certified
Copywriting expertise
Content tailored to the B2B sustainability niche
Content customized to your brand, business goals and audience
SEO strategy driven by data and analytics
Client-relationship expertise
Streamlined process for on-boarding, contracts and work-flow
Suggestions on additional content marketing opportunities
Passion for communicating sustainability and making an impact
About Erica Eller
As a sustainability expert and copywriter, I specialize in B2B thought leadership writing and ESG reporting. I write for clients and agencies focusing on climate tech, ESG, sustainable finance, and climate risk.
I have worked with Fortune 500 companies, fast-growing start-ups, and sustainability-linked non-profit organizations as a full-time self-employed copywriter since 2019.
I have worked with a wide range of industries including steel manufacturing, IT, banking, financial services, green building, commercial real estate, retail, solar engineering and energy, IoT, ESG SaaS companies, ESG consultants, research non-profits and more. I'm have signed the Clean Creatives Pledge and choose not to work directly with companies working in fossil fuel industries.
Originally from the US, I currently reside in Berlin. I'm enjoying life in the third iconic city I've resided following San Francisco (10 years) and Istanbul (8 years).
Outside of my work I'm passionate about mental health, cultural and historical diversity, learning languages, studying literature and music, enjoying sustainable travel, sewing my own natural fibre wardrobe and engaging other approaches to bringing sustainability into my life.
Qualifications:
ESG Full-Stack Reporting certification from the London Reporting Academy led by mentor Ross Kurinko (expected early 2024)
Global Reporting Initiative (GRI) Sustainability Professional certification for the 2021 GRI Update (completed 2022)
Global Association of Risk Professionals (GARP) Sustainability and Climate Risk certification (completed 2022)
Writing Samples:
Please find publicly available links to my writing samples on climate tech and ESG topics. I've also worked with sustainable brands.
I thrive as a self-employed copywriter. What distinguishes me from others is my niche expertise and keen interest in promoting a climate resilient, sustainable future.
More Unique features of my work
My content marketing strategy uses SEO analytics, competitor research, and inbound marketing approaches.
My writing successfully builds brand awareness, generates leads, and engages audiences.
I follow the developments in climate tech and sustainability through my research for clients and independent thought leadership writing.
My work complements and amplifies the activities of climate tech companies, ESG consultancies, and sustainable brands, including companies in the following industries:
Sustainable finance
ESG investing
ESG consulting
Climate risk management platforms
Carbon management
Solar and wind energy
Electric batteries and vehicles
Building decarbonization and sustainability
Remote sensing for forest monitoring, carbon markets and biodiversity
Demand forecasting