Christian Hernandez defines “gigacorn” as "a company that has achieved lowering or sequestering CO2 emissions by 1GT/year while being commercially viable." Is this even possible?
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In this post, I explain why Kate Raworth’s Doughnut Economics makes such a great case for the planetary boundaries and SDGs as new goals to aspire to in the realm of economics. Her Doughnut Economics puts the triple bottom line on the map for a whole new audience.
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Do you wonder: what is green marketing? In this post, you’ll learn that green marketing does not stop at eco-friendly cleaners and organic produce. By looking at its definition, history and broader implications, you’ll see that it has a much greater potential to change how business as usual is done.
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Consumers are well aware of the role businesses play in sustainability, and they exert influence through their pocketbooks. This is why it is crucial to build trust by developing a sustainable brand message for your business.
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